How should we measure the digital marketing campaign? And what is important to determine digital marketing campaign success?
These questions seem to be so vague that it’s impossible to find perfectly correct answer. From my perspective, the KPIs, aka Key Performance Indicators, of the digital marketing campaign should be decided according to different situations. Although we do have many ways or standards to evaluate whether or not the campaign is successful, there are 7 important things we must think of when measuring a digital marketing campaign.
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