Spacious: Search Marketing Campaign

This project aims to develop and present a comprehensive digital marketing campaign for Spacious.

Since it’s difficult to have access to the Spacious’s official data, our team built up the Spacious introduction page on hired.ninja owned by professor Lance Dunbar. Following the setting goals & measurement, keyword research, content development, we started one-month SEO campaign and two-week paid search campaign. We developed a optimization feedback based on the site tracking results in the final presentation.

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Palmetto Moon: Web Analysis Study

This project is a thorough web analysis on Palmetto Moon .

My team have tracked and analyzed selected KPIs of  this site through several web analysis tools, for example, Google Analytics,  based on Jan 15th, 2016 to Jan 14th, 2017, and provided feasible improvement suggestions to the company in the final presentation.

Lays: Digital Marketing Plan

This project aims to develop and present a new and comprehensive digital marketing campaign for Lay’s chips.

My team and I’ve developed a holistic and comprehensive digital marketing campaign called “Lay’s Kitchen”, including updating recipes posts, cuisine competition, specific app and real kitchen planning. This is a simulate pitch presentation.

Barnes & Noble

This project is a thorough internal and external marketing analysis on Barnes & Noble .

My team have improved Barnes & Noble current marketing strategies, developed a membership program and designed a new app according to new strategic requirements.

Tide: B2B Marketing Plan

For this project, my teammates and I selected a company that is known to be the most popular and widely patronized detergent in the USA and a flagship brand of P&G.

Since Tide currently achieves a great success in the B2C market, our team attempt to introduce Tide to a new target market, namely B2B. The primary objectives of this project is to help Tide enter B2B partnerships in the hospitality, healthcare, education and laundromat industries, such as boarding schools, university residences, hotels, laundromats and hospitals, and become the number one detergent brand supplier within the business market.

ATHLETA: Digital Marketing Campaign

This project aims to develop and present a new and comprehensive digital marketing campaign and an outline of all the elements within the chosen digital channels.

I’ve developed a holistic and comprehensive marketing campaign that includes a new creative strategy, marketing goals, media recommendations, media plan flowchart and budget evaluation. The goal is to build awareness across the U.S. and drive traffic into online and offline stores in 2017.